Busty Beer Ads: Sexist or Just Smart Selling?

[Hills Bro]

Beer "buzz" is typically associated with drinking too much, but this time the buzz that's brewing is over some controversial ads.

In Miller Lite's "Catfight" commercial, two buxom women get into the classic "less filling, tastes great" debate, tear each other's clothes off and end up wrestling in wet cement. In Coors Light's "Love Songs" ads, chesty blond twins gyrate and flash come-hither expressions.

Whats the big deal?

Some feel the bodacious brouhaha has grown bigger than a D cup.

"Theses ads are selling beer to men," a posting from username "tjthresh" said on Realbeer.com. "What's the quickest way to get to a man's attention. T and A!!!!! They sure have my attention every time the ad is on. If that make me the lowest common denominator, then some of you should come down off of your high horses and join me. It's much more fun down here."

High Horses?

[This message was edited by Hills Bro on February 03, 2003 at 12:28.]

[RottieGrrrl]

I've always wanted to take a basic marketing strategy class (is there such a thing?) to see just who some of these commercials are aimed towards.

That's as far as I'm going to go without risking offending anyone.

...It's hard to be humble when you own a Rottweiler...

[excathedra]

first i thought rottie started this thread and i was going to reply

"ask hillsbro"

ha ha ha ha ha ha ha

[jediknight777]

I popped open this thread and saw the pic that HB posted and looked down at my desk and there was a beer...

pretty creepy, eh?

jedi...

[firebee]

Hey Jedi.................

here's a couple on me

[Oakspear]

Why can't it be both?

:D-->

Oakspear

"We...know how cruel the truth often is, and we wonder whether delusion is not more consoling"

Henri Poincare

[insurgent]

I think they are hilarious. I don't know any women personally who are offended by them.

I do know a lot of men who quit drining Bud Light after finding out they advertise in gay magazines and target the gay community.

Now, where's MY beer?

[Pirate1974]

If anybody should be offended, it should be men, since it's all supposed to be a male fantasy of the perfect beer commercial.

The uncut version, which shows up on some cable stations late at night, has the two women kissing at the end. I guess that's just a little too hot for network tv.

[Walker1800]

Definitely smart selling -

The only reason I even read this thread was because of the title. It's like watching the screen before they show the movie and the big popcorn box and Coke start running down the aisle toward the back of the auditorium singing, "Let's all go to the kitchen!" It sells product.

Recently I happened upon a crowd (mostly men) looking like they just witnessed an accident. I also stopped to look and saw a young woman who looked like she was hit in the back with a pair of cruise missiles. It was impressive. I am a follower - I am ex-Way Corps.

Walker

[mj412]

I like them .

I am a girl, no I am not a lesbian.

they make senes to me , beer ,girls fighting, guys loving every minute.

sounds normal to me.

I am not jealous of pretty girls, I am one!

[RottieGrrrl]

Personally, I liked the classy beer ads. I put that in the past tense because I haven't seen one for awhile.

I was watching Close Encounters a couple weeks ago, and in one scene they have that Old Budwiser commercial with the Clydesdale horses. Remember that one? I LOVED that. Why can't they make them like that anymore?

...It's hard to be humble when you own a Rottweiler...

[WaywardWayfer]

They still have those, Rottie. At Christmas, I think, with the baby Clydesdale watching the adult Clydesdales prance by. I got choked up looking at it.

[Pirate1974]

A lot worse than the "catfight" are those Herbal Essence commercials. A woman washing her hair and screaming "Oooh! Yes! Yes! Yes!" like she's having the greatest sexual experience of her life??

Try explaining to your kids what that's all about.

[Steve!]

And the Herbal Essence commercial where the guy washes his hair and his shout lasts a second and a half, and the woman, timing him, gets a look of "why me?" on her face? how bout that one?

[johniam]

I think it's BOTH: sexist AND smart selling. Anybody remember when Strohs introduced the 'stay cold 12 pack' with the ad where a hillbilly says it stays cold fer, well, fer a right smart time. "You tell 'em, Willard."

[RottieGrrrl]

wayward: I haven't seen that! Oh it must not play around here!

The herbal commercials make me sick. I flip them, they are so stupid.

You can sell a product without resorting to crap.

Patricia Heaton (everybody loves raymond) got cheers for walking out of the recent awards ceremony the Osbournes were hosting cause of fowl language.

I thought this was so hypcritical cause her own show is so damned stupid all they make is sex jokes half the time.

No way will that show hold up 40 years later like The dick van dyke show, andy griffith, lucy and others.

They are appealing to a 12 year old mentality. Which will be there future consumers, I'm sure.

...It's hard to be humble when you own a Rottweiler...